👋 Hi I’m Alba!

I’m an SEO Specialist with 5+ years of experience in SEO and digital marketing, combining technical SEO, search analytics and data-driven strategies to improve organic performance.

I’ve worked across industries including real estate, finance, e-commerce, energy and startups, helping businesses improve their visibility, understand their search performance and identify opportunities for organic growth.

My SEO Journey

I started my career in digital marketing and specialized in SEO, working across different industries and website types.

Over time, I became increasingly interested in the data behind organic search: understanding why traffic changes, identifying high-potential opportunities and turning search data into actionable business decisions.

Today, I combine my SEO expertise with marketing analytics and automation, using tools such as Google Search Console, GA4, Looker Studio and Python to analyse performance and build more efficient reporting workflows.

My Skills

• Technical SEO Audits:  I ensure websites are mobile-friendly and have a good speed page.
• Content Optimization Strategy: I craft SEO-driven content strategies that align with search intent and business goals.
• SEO Automation & Reporting: I build automated reporting workflows and dashboards using Looker Studio, GA4, Google Search Console APIs and Python.
• SEO for Startups Scaling your Brand: I help startups establish strong organic foundations to scale their traffic effectively.

Where I’ve Worked

I have worked as an SEO Specialist & Data Analyst for various projects, managing SEO strategies, audits and performance tracking. Below you can discover past professional experience: